published Saturday, Dec 15th
The European Consumer Study, a survey that looks into the societal context in which videogames are played, has revealed some interesting statistics about the UK market — including how kids are now increasingly the ones with the buying power. Little Timmy is buying games without the help of mum folks.
The multi-country survey, ran by Ipsos MediaCT in partnership with the Interactive Software Federation of Europe (ISFE), looked at information from sixteen different European countries, asking those aged 16 to 64.
Over 1,300 Brits completed the survey during a two-week period in October 2012. See what the surveyed Brits had to say after the jump.