Vicki Life, a former GAME employee, is preparing to open her own videogame store. Based in Welwyn Garden City, Vicki has taken it upon herself to hopefully provide a service that she feels the city deserves. It’s a risk, given the recent troubles of GAME and HMV. However risk is often not without its rewards.
Gamebrit took the opportunity to speak to Vicki Life to find out her plans for her independent gaming store ‘Life After Game‘.
An ex-GAME employee has seen an opportunity following the closure of her local branch and plans to open a new videogame store in her home town, Welwyn Garden City.
GAME in Welwyn Garden City
Vicki Life, lost her job as store manager when the GAME Group went into administration, closing 277 stores in the process. Life had been manager of the Welwyn Garden City branch for two years, and prior to that had experience working at Hemel Hempstead’s Zavvi/Virgin store.
Life now plans to open her own independent retailer to rival the local Gamestation that remains in the area, the ingeniously titled ‘Life After Game’.
Speaking to MCV Life said “Welwyn Garden City desperately needs a games retailer.
“There’s only Gamestation in town now, then it’s either supermarkets or HMV in Hatfield. Our GAME drew customers from Harpenden, St Albans and more, and now their choice is limited. What differentiated us was the service – something I believe games retail is all about.
“We’re are going to show that it was a mistake to close GAME Welwyn Garden City. The opportunity there is too good to miss.”
Competing against the buying power and prices of larger stores is going to be no mean feat. However, with a competitive edge and a loyal customer base it can be achieved. We wish Vicki and Life After Game the best of luck in the future.