Nintendo and UK broadcaster Channel 4 announced plans Friday to show in-game race highlights from upcoming Wii U racer Mario Kart 8 on Freeview channel E4.
Due for release on Friday, May 30th, Mario Kart 8 allows players to share highlight footage from their races, no doubt featuring plenty of amusing banana-peel slip moments, directly via YouTube and Nintendo’s own MiiVerse social network.
The partnership between Nintendo and Channel 4’s E4 will see chosen ‘Mario Kart TV’ clips shown on television each evening over the course of a week.
Entertainment giants Sony and Channel 4 have forged a partnership ahead of the UK release of the PlayStation 4.
Now, this partnership isn’t the normal form of TV advertising that often accompanies a game or console launch, but instead presents a custom approach making use of Channel 4’s iconic idents.
Charlie Brooker will host videogames documentary How Video Games Changed The World, as part of a night of topical programmes on Channel 4 this November.
The two-hour long one-off feature will present the impact of videogames on society and will include opinions from developers, such as Will Wright, and famous faces, such as new Microsoft employee Jonathan Ross.
Zynga’s Draw Something is to be turned into a TV game show for Channel 4.
The word-game hit the big time early last year, racking up over 50-million app downloads in just five weeks. Original developer Omgpop was subsequently quickly snapped up by Farmville-creator Zynga.