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With the unveiling of the new Apple iPad, gaming giant Sony have
been quick to comment on the tablet's impending release, stating that
their handheld console could receive a welcome sales boost.
The
27th January 2010 was a special day for many people across the globe.
Industry powerhouse Apple were set to reveal a brand new product that
could be as influential as the iPod and further expand their grasp on
the realm of desirable electronics. Everyone held their collective
breaths as Apple Chief Executive Steve Jobs revealed the iPad, a 9.7
inch multi-touch tablet computer that claims to offer 'the best way to experience the web, email, photos and video'.
While many in the media and public, including Nintendo's President Satoru Iwata, have remarked that it appears to be simply a large version of the iPod Touch, Sony has decided to take a different stance on the situation.
John Koller, Director of Hardware Marketing at Sony is looking to the iPad to push consumers towards the PSP and ultimately boost sales citing the reason that "When people want a deeper, richer console, they start playing on a PSP".
While many in the media and public, including Nintendo's President Satoru Iwata, have remarked that it appears to be simply a large version of the iPod Touch, Sony has decided to take a different stance on the situation.
John Koller, Director of Hardware Marketing at Sony is looking to the iPad to push consumers towards the PSP and ultimately boost sales citing the reason that "When people want a deeper, richer console, they start playing on a PSP".
This may sound like a knee jerk reaction, but it has some weight behind it. According to the Wall Street Journal, the
month the iPhone first launched back in June 2007, PSP sales nearly
tripled. This could be down to a number of factors, such as key titles
available at the time or a price drop, but Sony seem to think it's
thanks to the overnight success of the iPhone.
Once the Wi-Fi iPad releases in late March, with the 3G version to join it in April, Sony will surely have their answer and possibly an extra bit of money dropping into their bank accounts.
So what's your view on not only the iPad but the worlds reaction to it as well as Sony's unique response to the situation? Let us know in the comments or over on the forum.
Once the Wi-Fi iPad releases in late March, with the 3G version to join it in April, Sony will surely have their answer and possibly an extra bit of money dropping into their bank accounts.
So what's your view on not only the iPad but the worlds reaction to it as well as Sony's unique response to the situation? Let us know in the comments or over on the forum.
