Use Your Stars: Nintendo Killing Off Club Nintendo
Nintendo announced Tuesday, January 20th plans to kill off their loyalty program, Club Nintendo.
The service, which launched in 2007 and prior to that was known as VIP 24:7, will close later in 2015 on September 30th.
Club Nintendo rewarded customers points, known as stars, for buying Nintendo products. These stars could then be collected to then spend on special Nintendo memorabilia.
The company outlined that from April 1st product registration ‘star’ cards would no longer be offered in retail games. The same exclusion would apply to digital games from April 20th.
Exchanging stars for items in Nintendo’s Star Catalogue will not be possible after September 30th.
In a statement posted to the Nintendo UK website the company said they were “working hard to create a new programme, which we plan to launch later this year”.