Microsoft Hires Jonathan Ross As Games Consultant
Microsoft have taken an unexpected and unusual step in hiring presenter Jonathan Ross. The hire was announced Monday, October 28th at an Xbox One event in London.
Ross, whose company Hotsauce recently released its first iOS game Catcha Catcha Aliens, will serve as a consultant and advise Microsoft’s development teams in the UK.
Microsoft corporate vice-president Phil Harrison said that the company wanted to change its thinking:
“What we wanted to do was to bring in new talent that would challenge the way we build games and the way we think about what an audience is, to think about what is entertainment, and broaden the concept of gaming to maybe blur the distinctions about what is a traditional game is and what a traditional television programme or what is a traditional linear media.
“These devices – these boxes – now allow us to do that in a really meaningful way.”
It is not known what titles Ross will be consulting on, although it is known that he has been working with Lift, Mictosoft’s new London-based studio. Lift’s head, Lee Schuneman, has been impressed by Ross’ level of knowledge:
“He knows more about movies and Japanese manga that anybody I’ve ever come across, and I include a bunch of people in Japan that I used to work with. His quite extraordinary depth of knowledge in global youth, toy, game, and movie culture, and I think will be a great addition to what Lee and the rest of the studio is doing.”
Jonathan Ross wasn’t the only consultant brought in by Microsoft. Georg Backer, former Lionhead employee and producer of Fable II and III, was also added.
For more on Jonathan Ross on his company Hotsauce and gaming in general watch his interview with IGN here.