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EToo, A British Alternative To E3, Coming To London

Published June 1, 2013 by |

Not able to make the journey to Los Angeles for this years E3? Well, one option a little closer to home is the upcoming EToo festival at Soho in London. Whilst not packing the same level of ‘glitz and glamour’ that usually bestows its US counterpart there’s still plenty to look forward to, including a playable demo of Rain:

The PlayStation and PlayJam sponsored event will see plenty of content on show from developers including New Star Games (with an unseen new build of New Star Soccer!), Hello Games (Joe Danger), Mediatonic (showing forthcoming title, Foul Play), Nyamyam Games (Tengami), Big Robot (Sir You Are Being Hunted), Simon Roth (Maia), Tom Francis (Gunpoint), Tiniest Shark (Redshirt), Alistair Aitcheson (Slamjet Stadium), Curves Studios and Projector Games (Fortress Craft).

Capcom will also be in attendance, running playable demos of Lost Planet 3 and the new HD version of classic platformer Duck Tales. Event sponsor Sony will also be present with playable demos of The Last of Us and platformer Rain. Further developers will be announced prior to the event.

David Wilson, Head of PR for PlayStation UK said:

“PlayStation is pretty excited about EToo. As well as giving attendees the chance to witness our E3 conference live, there’ll be loads of time to get hands on with a range of awesome games from the blockbuster, The Last Of Us, to the small but beautifully formed Rain”.

Although sponsored by PlayStation, Sony are the organisers of the event. Co-organiser Keith Stuart, games commissioning editor at The Guardian, explains how EToo came to be:

 “This started off with me sulking on Twitter about not being able to go to E3. Game developer Georg Backer replied and said we should do our own event. It probably should have ended there, but somehow it didn’t. The next thing is, Jimmy Dance, the owner of Loading Bar in Soho, was offering to host it. It was sort of like one of those Hollywood musicals – ‘hey, let’s put a show on right here’. But with less dancing.”

EToo takes place from June 10th-13th and while the daily attendance is free to the public, tickets still need to be prebooked via their website. Entrance to the E3 streaming sessions will set you back £6 each and have to be booked in advance.