Since going into administration earlier this month, HMV has been very quiet on the social media front, up until Thursday, January 31st, 2013.
Tweets made from the HMV Twitter account by what appears to be an employee losing their job, used the hashtag “#hmvXFactorFiring” to describe how “over 60” employees “who love the brand” were being fired.
However, the tweets were quickly deleted shortly after they were posted. One read: “Just overheard our Marketing Director (he’s staying, folks) ask “How do I shut down Twitter?” #hmvXFactorFiring.”
It was later detailed that 190 people have been made redundant by administrators at HMV’s head office and distribution centres, leading the tweets to be true.