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IGN Xbox Live App Sees UK Release

Published October 10, 2012 by |

Internet Gaming Network Entertainment (that’s IGN to you and me) launched its first Xbox Live app in the UK after a successful release in the US.

IGN’s app will be available only to Xbox Live Gold subscribers and feature (can you guess?) gaming related content, including previews, walkthroughs and live streams of presentations and events such as E3 and IGN’s pro gaming league, the IPL.

How the IGN app will look on Xbox Live

IGN, one of the web’s biggest videogaming sites, claims the app is one of the first gaming related publication apps available within the United Kingdom. A surprising fact given how long apps have been available on the Microsoft console.

Publishing Director at IGN Entertainment Rich Keen said that the app will offer:

“the very best of our global video content with a local flavour” straight from user’s televisions.IGN’s mission is to reach gamers wherever they are, across all platforms, services and devices.”

The IGN app has also been released in Germany, Austria and Switzerland, with further countries to follow over the coming year. General manager at Xbox Live EMEA, Rohan Oommen commented:

“We’re seeing usage of video, TV and film apps on Xbox Live increase 140% year on year.”

You can download the app from the Xbox Live Marketplace now.