Just £8.18 million was made in software sales last week, serving another blow to the struggling UK videogame market.
These latest sales figures are the lowest to date, beating the previous figure of £8.4m, which occurred just two weeks ago. In-between then and now, there had been a slight boost in sales thanks to the success of Sega’s official London 2012 game of the 30th Olympic Games.
These unsatisfactory figures do represent a gradual trend being seen across the UK’s high street, there are other factors in play. Sales generally tend to be noticeably lower during the summer months due to fewer releases, while recent events including the aforementioned Olympics, European Football Championships and the Queen’s Jubilee have all been noted as possible factors affecting sales.
Although last weeks sales numbers (in terms of money generated) did mark an all-time low, the amount of games actually sold was not at its lowest point, with some 396,526 games sold. That said, this figure isn’t particular high when compared to previous weeks.
Releases such as Square Enix’s Sleeping Dogs and Nintendo’s New Super Mario Bros. 2 look set to provide a much-needed boost in summer sales.