Nintendo will charge £39.99 for New Super Mario Bros 2 when it arrives on the companies eShop later this week — five pounds more than the recommended price of the boxed retail version.
Due for release on Friday, August 17 the new 3DS platformer, which sees Mario trying to grab one million coins, marks the first time that Nintendo will release a game in both digital and retail formats simultaneously.
The Japanese game-maker’s plans to launch key releases both digitally and via stores at the same time were announced back in April this year. Company president Satoru Iwata said that going forward they “will offer the software titles that Nintendo itself publishes in both packaged and digital download formats so that our consumers can choose the way to purchase them”.
However, it was largely assumed that this choice would see digital downloads priced cheaper or at the same price as retail copies.
Many expected a bright future for digital distribution, resulting in savings for the consumer, with no need for physical boxes or media. Yet it seem’s that Nintendo aren’t quite ready to upset retailers just yet.