Videogames Were The UK’s Largest Selling Entertainment Format In 2011
According to information released by the Entertainment Retailers Association (ERA) videogame software sales were the largest selling entertainment category in the UK during 2011.
Total sales of videogames reached £1.92 billion in 2011, ahead of video for the first time. Video reached a total of £1.8 billion in sales, whereas music sales came in at £1.06 billion total sales.
The increase in sales goes against the slow decline in physical purchases, with the increasing popularity of digital downloads and apps more than making up for losses. In fact almost all physical formats saw a decline in sales, however Xbox 360 titles bucked the trend and were up 3.3%.
Digital game sales made up £504 million of the final total, in comparison to digital music sales of £333 million and digital video sales £97 million.
It’s not all good news however as overall sales of games, video and music fell by £4,795m or 3.3%.
Kim Bayley, ERA director general said: “This is a dramatic time for the entertainment market. It is a historic development for the games sector to have overtaken video last year. Video has long been the biggest entertainment sector. Sales so far this year, however, suggest video is not going down without a fight”
This news comes as an extra boost after the announcement in the recent budget that videogame companies will receive a tax break. The increase in videogame sales no doubt played a part in the Government’s decision to implement the break.