How Much Does The PlayStation Vita Cost To Manufacture?
With the launch of the PlayStation Vita a mere month away for us Brits, the technology experts over at UBM TechInsights have delved under the hood of Sony’s latest handheld to uncover roughly how much the machine costs to produce.
With a screwdriver in hand they opened up the Wifi & 3G version of the Vita and after a fair amount of tinkering UBM estimated that the total of all components comes to around £102. Further details of the teardown can be found over at UBM TechInsights website, however a quick breakdown of the component costs follows:
- Display and touch screens – $50
- Battery – $3.60
- Cameras – $3.50
- Wi-Fi/BT/GPS – $3.50
- NAND – $6.00
- SDRAM – $9.25
- Processor – $16.00
- BB+XCR – $16.25
- Non-electronic – $11.00
- Other – $30.00
- Supporting materials – $10.00
Although at first glance the maths may suggest that Sony is pocketing almost £200 per handheld sold there are many other things to factor into the final device cost. Other costs that need taking into account include labour, packaging, research and development, marketing and of course distribution costs.
It’s hard to deny that the Vita launch price of £229.99 for a WiFi only model and £299.99 for the complete WiFi and 3G version is somewhat of a daunting prospect for many consumers. This is especially prevalent considering when home consoles such as the PlayStation 3, Xbox 360 and Wii are available for less than the WiFi only model, and that’s even before mentioning the Vita’s nearest handheld rival – the Nintendo 3DS – which is currently retailing at around £140.
With all this taken into account, alongside the news of Vita’s less than stellar Japanese sales figures so far, there are plenty of rumours floating around that the console may see a price drop either on its Western launch or shortly after. However Jim Ryan, President and CEO of PlayStation Europe, had this to say on the matter: “It is impossible to draw any meaningful conclusions of the Japanese launch in the context of what will happen in Europe. We are more focused on our stakeholder reaction, whether that is specialist press or the reaction from retail”.
So to all of you out there expecting a quick price drop like Nintendo’s 3DS we’d recommend not holding your breath quite yet.
If you want to get some hands on time with the Vita before its launch then why not head to one of the upcoming ‘PlayStation Vita Rooms’ events at the following venues over the next month:
- 23rd January to 29th January – 211 Sauchiehall Street in Glasgow
- 17th February to 26th February – venue to be confirmed in London